Impact of Demographics and Organizational Variables on Level of Awareness, Usage Knowledge of IPRs in Business: An Empirical Study

  •  Y. Lokeswara Choudary    
  •  Y. Alfred Benjamin    


Intellectual Property gives certain exclusive rights to owners to use, sell or to hire or to franchise either in full orpartially, on a variety of intangible assets, such as musical, literary, and artistic works; discoveries andinventions; and words, phrases, symbols, and designs. Common types of intellectual property include copyrights,trademarks, patents, industrial design rights and trade secrets in some jurisdictions. Intellectual propertyprotection is the key factor for business growth and advancement in the science and technology sector. Theprimary aim of the present paper is to study the role of demographical and organizational variables role in thelevel of awareness and the usage knowledge of the employees in the associated sectors in the sample area. Theresults indicates that, the relationship between the demographics and organizational variables and The level ofawareness, importance of IPRs and Application knowledge of the IPRs for business development is highlysignificant at 1% level of significance. Hence, it is concluded that the level of awareness and usage of IPRs inbusiness has close relationship with the demographic and organizational variables in the Industry.

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