The Modern Day Culture Hero: From Cynicism to Infernality

  •  Evgenia Vladimirovna Ivanova    
  •  Valentina Ivanovna Kudriavtseva    


In the paper the reasons of address of the information space’s modern religious mythology to infernal cultural heroes through the principle of inversion of moral standards are considered. It is associated with the cynicism phenomenon because cynicism characterizes manipulation by means of reasoning on moral subjects. The purpose of this paper is the analysis of ethical appeal of infernal cultural heroes forming new ethical principles and norms for younger generation. In the paper the review of issues connected with myth-making, with forms of public consciousness in the modern culture is presented. Conclusions about emphasis shift in mass consciousness to positive infernality of the modern cultural hero are drawn.

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