A New Insight into Design Approach with Focus to Architect-Client Relationship

  •  Nima Norouzi    
  •  Maryam Shabak    
  •  Mohamed Rashid Bin Embi    
  •  Tareef Hayat Khan    


Many studies stress cooperation between architects and clients in which knowledge and experiences are sharedin order to reach synergy. Thus, a process approach is required to make the latent knowledge and intention of theclient explicit, efficiently connecting him/her to the architect. However, little attention has been given tosocio-technical features of this relationship within architectural design process. This study aims to present anapproach with collaborative, communicative and innovative features, which develop client involvement,information sharing and design-supporting tools within architectural design process. A literature survey has beenconducted to investigate the characteristics of the communication process, architectural design process,design-supporting tools and means, method and concept of virtualization in design and communication. Finally,this study concluded by integrating the concept of virtualization and virtual reality tools into communication anddesign process. A new design approach will be generated, which will satisfy both architect and client, as well asdesign outcomes.

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