Abstract

This action research project started from an analysis of the competitiveness potential of community enterprises based on Porter’s Diamond Model. The SWOT analysis and TOWS Matrix are employed to determine the development plans including strategies, programmes, and details of various projects for all targeted enterprises in the five Southern border provinces of Thailand. The performances of the selected pilot projects are in line with the key performance indicators. Furthermore, all the targeted community enterprises initiating their medium-term development plans during the fiscal year 2013 to 2017 have received more revenue since project implementation. All enterprises have also expanded distribution channels, have more involvement with their communities, and the participant members of all enterprises are satisfied with the project implementation and performance at a high level.

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