Abstract

As the most efficient cognition source of children, TV programs can play an important role in fostering the priorities of Ethical Sustainability. Lack of attention in the field of scene design is addressing the absence of ethical sustainability requirements in the scene design principles. But, do the scene design principles in Iran have shortcomings? The aim of this paper is to define these shortcomings on the basis of ethical sustainability and present recommendations which can be considered by Iranian scene designers. The adopted methodology of research is case study, answering the research questions via qualitative data collection and descriptive-analytical technique. To achieve the aim of the research, the importance of ethical sustainability in the scene design of children TV shows is highlighted and the effect of design principles established by Islamic Republic of Iran Broadcasting Organization are reviewed through relevant literature and reliable documents. Then, through a comparison between Sustainable Principles of Hannover and the mentioned Iranian design principles on the basis of sustainable relations, shortcomings of principles are discovered. In addition, the selected case study of the research is the scene of “Fitileh TV show” which was successfully designed in accordance to the mentioned Iranian design principles. The current practice of established design principles are examined through direct observation and visual evaluation and presented in a clear view. The effects of the shortcomings of the afore-mentioned design principles on the designed scene are evaluated afterwards and the recommendations are presented.

 

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