Abstract

The frame-analysis of the news plots’ text component is the base of the article. The research material is newsblocks of the Kazakhstani TV-channel "CTC" (commercial television channel) left in air during the period from2008 to 2013 (5 years). Basic method is content-analyses. On concrete examples it is proved that journalistseffectively apply specific cognitive receptions: framing and reframing, which were originally developed in thefield of artificial intelligence’s creation. It confirms permeability of the borders and susceptibility of linguisticsciences, in particular, cognitive linguistics.

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