Abstract

Purpose: The purpose of this paper is to discuss the role of dynamic eco innovation practice in order to achievesustainability in manufacturing industries. The outcomes of this paper attempts to describe core categories of ecoinnovation practices in manufacturing industry, drivers of eco innovation-practices and framework of dynamiceco-innovation practices. At the end of the paper provides insight of new research direction for eco innovationresearch in new millennium particularly in developing countries.Design/methodology/Approach: The selected papers that have been reviewed were retrieved from Googlescholar database with high citation index. A list of items/variables was developed for eco innovation measuresbased on dynamic capabilities theory pillar in eco innovation /green manufacturing through systematic literaturereview.Findings: Manufacturing acknowledges technical target in form of both product and process eco innovation as apivotal role to attain sustainability development in ecology, economy and society. There are four eco innovationdrivers captured in literature namely regulatory push, technology push, market pull, and firm strategies. However,underlined dynamic capabilities theory, four measurements uncovered consists of technology collaboration,green human resource, eco innovation culture and environmental management system strategy. Exploring thefactors of eco innovation effort considered as the heart of new research direction in new millennium.Originality/value: Eco innovation is a new research area and limited knowledge established under micro level.Thus, this paper attempts to provide a clear direction of dynamic eco innovation practices towards ecoinnovation efforts in manufacturing industry en route for building the sustainable development echoes toeconomy, ecology and society.

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