Structural Equation Modelling (SEM) Analysis of the Influence of Religious Films on Pro-social Behaviour of Audience

  •  Rosmawati Mohamad Rasit    


This study discusses the effect of religious films as a factor that influences the form of pro-social behaviour. Ayoung audience comprised of 1028 respondents were selected from a public institution of higher learning inMalaysia by stratified random sampling. This study uses a cross sectional survey through the distribution of questionnaires as instruments. Data collected were analysed based on the hypothesis model developed and tested by structural equation model (SEM) using AMOS 21.0. The findings of the study show that pro-social behaviour corrrelates with the exposure of films, watching of the religious films and the message in the pro-social films. Thus, it can be concluded that religious films influence the development of pro-social behaviour among youthful audience.

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