Abstract

Since 1990s more and more enterprises have realized the importance of commercial rules such as "customer-centered" or "market-targeted", the experience economy has turned up recently. This new time has triggered a great revolution in human history of design: the experience design has arisen. In this context, the following paper aims to discuss the application and importance of psychological factors in experience design and how to use the psychological and related knowledge to get rid of the market predicament of product homogenization, so as to upgrade and develop the traditional product.

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