A Study on College Students’ Network Assistance and Universities’ Strategies: Case Studies

  •  Chen Chih Chung    
  •  Li Jing    


It is the development in media that has promoted the formation of network assistance. Effective transmission of online assistance results from the construction of persuasive topics, the echoes of traditional and network public opinion fields and the mutual guidance of leading groups. As a result, commitment is encouraged through the process of network assistance, providing a useful trial to expand the channel for social assistance, which reveals the specific strategies adopted by universities.

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