Abstract

This study aimed to know the sport knowledge management and its role in promoting the electronic marketing decision making process from the view point of the working managers at the higher council for youths and sport in Jordan. Study sample selected from all the working managers at the higher council of youth (55) managers. The study used knowledge management questionnaire, the content validity of the study was regarded using professors and experts. The reliability was obtained via Cronbach's Coefficient Alpha ? = 0.90.The result showed that there is a significant difference in knowledge management and its role in promoting the electronic marketing decision making process. Also the majority of the study sample understand the importance of knowledge management and the necessity of the presence of the explicit and implicit. Furthermore the study found that the necessity for innovation and creativity, confronting change resistance concept in order to keep apreast with the advanced countries in the management field including the sport knowledge management.

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