Research on the Development Strategies of the Urban Fitness Coaches in Qingdao

  •  Li Liu    


Basing on surveys on the current status of partially fitness club coaches, this paper makes a study of the operational state of them by means of documents, interviews, questionnaires, concept investigation and mathematical statistics. What’s more, this paper applies sports marketing and other aspects of the sports industry knowledge with experts predicts to build a theoretical framework of our commercial fitness club management, aiming at providing theoretical support for the management of fitness club coaches to the unstained, stable and healthy development in Qingdao.

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