Abstract

After J.M. Coetzee was awarded Nobel Prize in Literature in 2003, his works gave rise to the interest of literature critics and publishers and both publishing amount and sales volume increased significantly. As time went by, the sales volume of his works dropped gradually. The phenomenon is an example of decline of serious literature in China. And the phenomenon is caused by the fact that the Intelligentsia and the mass are disjointed. Besides, the decline of serious literature is also a result of prosperity of popular culture.

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