On the Credit Alienation and Countermeasures of E-commerce

  •  Jingwei Liu    
  •  Jiangxia Yu    


Similar to the global financial crisis in 2008 which is essentially the credit crisis, there are also general problems of distorting, alienating credit or credit evaluation mechanism through widespread speculation of credit, bogus transaction in e-commerce, which has resulted in the deterioration of trading environment. This paper introduces the concept “credit alienation” by the analysis of the financial crisis, mainly takes the credit evaluation of the auction websites in China for example, and analyzes the credit crisis in e-commerce and the root causes in detail. The emphasis is to explore the way to overcome the credit alienation, and build the necessary hardware and software environment for the development of e-commerce.

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