Abstract

Zhuhai is an important place where film and television works have their framing and several hundred film and television works are shot each year. However, images of Zhuhai in film and television works are not sufficiently shown. Obviously, this is a regret and even a crisis in the era when Chinese cities’ competition becomes increasingly fierce. By analyzing and summarizing the relationship between film and television culture industry and urban image communication, this thesis discusses the ways in which Zhuhai uses the film and television culture industry effectively to improve its urban image and enhance urban competitiveness.

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