Abstract

The objectives of this qualitative research were to study the historical background of management of Thung Kula Ronghai Jasmine Rice for export to the People’s Republic of China; to study current circumstances and problems of management of Thung Kula Ronghai Jasmine Rice for export to the People’s Republic of China; and to study the system of high-qualified Thung Kula Ronghai Jasmine Rice management for export to the People’s Republic of China. The fieldwork data and documents were collected using a survey, observations, interviews, and focus-group discussions. One hundred and five informants were selected from Surin, Roi ET, and Si Sa Ket provinces. The analysis of data was based on the objectives of the research and done descriptively using a triangulation technique. The research found that the Jasmine Rice 105 was brought to the area by government agencies for commercial purposes. Currently, the Jasmine Rice businesses in Thung Kula Ronghai were operated by private rice mills and community business organizations and the rice export was in the hands of middlemen coming from outside and making product brands and packaging themselves. The management of local mills and businesses included paddy grains purchasing, reducing of moisture, storage, processing, and packaging. Although the management as a whole did not meet the international standards, the rice export to China should do the growing of rice, processing, and exporting systematically.

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