Abstract

The increased competition has caused organizations to maintain their supremacy using the assessment, control and improve performance in global markets. Using the balanced scorecard is a method that can help organizations achieving this goal. In this study we have tried to present a simple and useful tool for evaluating and ranking performance, incorporating balanced scorecard model and Ariandne uncertain estimate. The statistical population of this study consisted of executives and experts of ceramic & tile companies located in Ardakan, Meybod and Mehriz in Iran. The information is collected through interviews, questionnaires and data from the Iranian bourse website. This study which is an experience of using the balanced scorecard model and ARIADNE uncertain estimates in evaluating performance is presented as a simple and useful tool for evaluating and ranking performance.

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