Abstract

The objectives of this study were 1) to identify problems and threats to the management of community enterprises in the Songkhla Lake basin; and 2) to study guidelines for the management of community enterprises in the Songkhla Lake basin. The researchers conducted a fieldwork survey and in-depth interviews with 30 entrepreneurs using convenience sampling and snowball sampling. In addition, the researchers used the focus group technique by inviting nine experts to discuss the guidelines for the management of community enterprises. From this study, we found that the main problems are marketing, finances and accounting, production, management information systems, product design, and the cost of production. We found that the state agency is an important unit in the development and support of community enterprises with respect to knowledge, all aspects of production and management skills, marketing support, and specifying the regulations for community enterprises.

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