Abstract

Today’s competitive global environment and demanding workplace brings work life challenges for everyone all most in all sectors. The Indian IT industry characterized by long working hours, rigorous works, heavy work pressures and pressing deadlines always brings challenges for its employees. The employees are not willing to work in such organization where the prevailing culture is not supportive and many even quit the job; retention happens to be critical then. Off late it is the realization of most of the companies that if the work life conflicts of employees can be taken care of in an appropriate way then it can help in the retention of the talent. Companies interested in increasing organizational outcomes should enhance an organizational culture positive towards employees' balance, communicating their support towards work life balance initiatives. The present study analyses the impact of work life balance practices on employee retention and the mediating effect of a supporting culture based on empirical evidence drawn from Indian IT sector. The findings show that a work life balance supportive culture mediates the effect of the availability of work life balance practices on organizational performance.

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