The Ten Crafts: Design and Integration for Developing Creative Economic Products

  •  Phuthipanithid Khongphokhanun    
  •  Marisa Koseyayothin    
  •  Kla Somtrakool    


There are ten important branches of Thai art conserved under royal patronage to protect the artistic heritage of Thailand. The skilled craftsmen and women of the Department of the Ten Crafts are the front line in the defense of national artistic identity and create products that represent Thai culture, society and traditions. This research aims to study wisdom surrounding product creation using the ten crafts, analyze problems in the production process and offer a design and integration method for developing creative economic products. The paper covers three provinces in Central Thailand and discusses factors of local raw materials, invention, creation of art and cultural representation corresponding to the lifestyle of each locality. Current social lifestyle and existence have been urbanized and Thai art and culture is being diluted by the influence of western social culture. This study and design method takes old product models as capital for design development and uses them to develop handiwork originality while retaining identity for cultural transmission. Development must continue to integrate the ten crafts to create suitable and attractive new product models.

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