Abstract

Home stay accommodation gives focus on traditional life style, local culture and customs to attract the tourists. The present study examines the economic potentialities of home stay for operators. The study also analyzes socio-economic impact of this accommodation from the perception of operator’s. Both primary and secondary data have been used in the study. A total of 10 home stay operators are selected from Terengganu for collecting primary data. The sample size has been determined based on non-probability convenience sampling design. Purposive sampling technique is used to select the respondents. Regression and descriptive analysis are using to attain the objectives. The study reveals that home stay is economically potential for the operators. Their monthly income rise based on initial investment, monthly expenses and targeted annual revenue. Moreover, the respondents believe this operation has helped local economy, society and environment. It gives focus on traditional culture and customs of local people. Home stay is increasing employment opportunities, local people living standard and public-private investment; and helpful for conservation and ecosystem to maintain the environmental balance. There are some initiatives such as proper planning and marketing, research activities, increase customer service and sufficient allocation can ensure socio-economic advancement from home stay accommodation.

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