Abstract

A tourist friendly destination is a concept that gives satisfaction to tourists through contact and the maximum utilization dimensions of space, activities, and products; without any interruptions or problems. Accordingly, this study aims to describe the tourism policy and strategies in national and state contexts, to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that some aspects need to be emphasized and have similarities in each of policies and strategies at the national and state level. This shows that policies made at national level could be followed at state level, so that each line of tourism development planning should be as planned. However, there is currently no planning policy at a national level, only at a state level. This shows that the policy at state level will continue with added value, made from reforms in accordance with the current situation and the existing physical characteristics, not run away with the principle of a planned policy at national level. Accordingly, in Kuala Lumpur, no problems or obstacles exist to planned, managed and developed, through the concept of being a Tourist Friendly City, where it is in line with the requirements of tourism development policies and strategies of national and state levels.

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