A Study of How to Develop Students’Intercultural Communication Competence (ICC) in Business English Teaching (BET)
- Zhiyi Fu
Abstract
Under the economic globalization today, the ultimate goal of business English teaching is to develop students’ language transfer competence in the intercultural communication environment and improve the strategies of the Business English Major students in dealing with the international business affairs. After presenting the intercultural issues in current China’s Business English teaching, the study focuses on five constructive suggestions of the workable strategies of how to develop students’ intercultural communication competence (ICC) in the Business English teaching (BET).- Full Text: PDF
- DOI:10.5539/ass.v4n2p84
This work is licensed under a Creative Commons Attribution 4.0 License.
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