Abstract

Image communication paradigm is the most important means of sports information dissemination. As mass communication media, TV, video website and other mass media are means that promote the development of modern sport. With a questionnaire survey on university students in non-sports majors, this article analyses influences of image communication paradigm of sports information on exercise behavior of university students, so as to correctly guide sports consciousness and sports behavior of university students, which is likely to lay a solid foundation for letting students form a good habit of physical training and develop lifelong sports consciousness.

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