Abstract

As is well known, design is human oriented. Then, how can we realize human oriented when designing? The products are not made by way of designers’ imagination; rather various design elements of the circumstance are integrated into the products so that the products are teemed with meanings. In modern society, the industrial products flood our life and various and mixed designs make us dazing. How to push modern design to move towards simplicity and reality is a question that deserves each designer’s reflection. “Simplicity” refers to that a design must have explicit aim and solve the comparatively simplex problem; and the design language must be clear and express and the shape be unsophisticated. “Reality” refers to rational design concept and attitude and the maneuverability of the design.

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