The Meaning, Strategies and Application of the Value Creation as a Profit Model

  •  Fanbin Zeng    


To designate the value creation of the news products, it is necessary for the media to take into account its stakeholders. In the future, the core requirement of the media is to satisfy the personalized needs of the audience. Correspondingly, this profit model is called value creation. The value creation refers that the media provide the products to satisfy the personalized needs of the audience, which can improve the audience's paying willingness and increase the media's revenue. There is a priority among the five strategies of the value creation: to provide specialized information products> to provide exclusive information products> to reuse the news through cross-media> to improve the producing and disseminating speed of the news products>to increase the number of the news products. Such a profit model has been applied and the media has gathered some experience.

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