Abstract

Individual charity is an important way for providing public products and is a significant complement for social guarantee system, which is proved by the snow disaster of China at the beginning of 2008. However, the development of individual charity in China is not promising. At present, there is little exploration on the influential elements of the development of individual donation in China. This paper, from theoretical aspect, analyzes the elements that influence the development of individual donation of China at present stage from the perspectives of supply and need. Further, this paper, based on the investigation data collected in the city of Chengdu, conducts an empirical analysis on the influential elements and comes to meaningful conclusion.

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