Abstract

The 21st century will see the design competition in the market with cultural contest right behind it. A 5,000-year history civilization has left many Chinese elements to the modern China. It is worth considering as to how and where the precious cultural heritage can be melt into the modern life. I think a designer should make an in-depth understanding and application of traditional cultural elements after giving a profound study to Chinese culture and seizing its essence. He or she should pay attention to the world cultural exchanges and truly convey the spirit of China. He should never do any simple patchwork. I think those are essential to a successful product design that can display Chinese elements.

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