Abstract

This research investigates the Human Resources Development and strategies for the sustainable rural development in Pakistan. The data were collected from 300 respondents from five Districts Dadu, Nawabshah, Shikarpur, Jacobabad and Kashmore by using simple random technique. It was revealed that the HRD policies are not effective in the rural development in rural Sindh. Studies suggest that the success of a small firm depend more upon the policies it adopted than the buoyancy of the market in which it operates. It was further revealed that external influences are less important, than individual factors, particularly the management competencies and the personal attributes to cope with the small business environment. Some individual’s successes as entrepreneur when the odds seems stacked against them, whilst other fail when the conditions for success are relatively good. Micro and Macro both strategies should be properly designed to address the problems of rural people.

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