Abstract

This study employs the news coverage of the Dragon Boat Festival in the “United Daily” in the past ten years to investigate the spread of the Dragon Boat Festival culture in Taiwan.

The results indicate that, the culture of the Dragon Boat Festival in Taiwan has shown a trajectory from variety to monotony, and the festival habits of the Taiwanese are changing from participating in traditional folk activities to planning trips during holidays. The cultural significance of dragon boat festival has changed from the inheritance and innovation of folk culture to economic consumption and cultural performance. Rich and diverse folk festival activities have gradually led to the promotion of utilitarian businesses. Before 2017, the news coverage included colorful, innovative, educational, and charitable festivals, but afterward, the festival became utilitarian and depressed. These changes are the result of shifts in Taiwan's political, economic, and cultural environment, reflecting the dilemma of passing down Dragon Boat Festival culture in Taiwan to future generations.

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