Abstract

In the era of the rise of the concept of Big Health, traditional Chinese medicine culture, senior tourism and elderly care industry show a trend of integration. Combining traditional Chinese medicine health and ecological tourism, a new form of business is taking shape in the elderly care industry, which is the "cross-border" cooperation between traditional Chinese medicine and tourism. This paper sought to analyze the integrated development and potential of traditional Chinese medicine culture, senior tourism and elderly care industry; discuss the realistic dilemma of the integrated development under the background of big health. This Thesis makes an in-depth study on the standardization degree and influence of the integration of traditional Chinese medicine culture and Senior Tourism and Elderly Care Industry through literature review method, and reveals the problems and challenges in the current traditional Chinese medicine culture and Senior Tourism and Elderly Care Industry .The feasibility of traditional Chinese medicine culture and Senior Tourism and Elderly Care Industry was studied in depth by means of various evaluation indicators and sample survey.

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