Abstract

This research aimed to study the factors associated with the promotion of reading behavior in early childhood, in a densely populated area of metropolitan Bangkok, Thailand. A self-administered questionnaire was used to collect data from 228 families with children aged 3-6 years old. It was analyzed by obtaining the correlations and variables influencing reading behavior promotion. The research findings revealed that factors associated with promotion of reading behavior in early childhood with statistical significance (p<0.05) were age, education, family income, and community environment. It is therefore suggested to promote reading behavior in early childhood by building a network or organization within community environments; supporting convenience, proximity, and opportunity for local families to access information on reading.

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