Research on Chinese Influence on Western Fashion Based on Fashion Magazine from 1970 to 1979
- Yuru Ma
- Xiangyang Bian
Abstract
The decade of 1970s was a peak of Chinese influence on Western fashion. This article was intended to reveal the categories and design characteristics of Chinese-influenced clothing with classified statistical method based on collecting a total of 295 sets of designs presented during 1970-1979 from four fashion magazines. The underlying reasons for the popularity of Chinese-influenced clothing on western fashion were also analyzed and summarized. The research results showed that the Chinese-influenced clothing included three categories: outdoor daily clothes, indoor home wears and evening dresses, presenting neutral, romantic and luxury respectively. The popularity of Chinese-influenced clothing was mainly a result of some national and international factors, including anti-fashion aesthetics in the western society, the normalization of Sino-American relation and the development of Hong Kong trade.- Full Text: PDF
- DOI:10.5539/ass.v16n2p11
This work is licensed under a Creative Commons Attribution 4.0 License.
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