Abstract

With the rapid development of modern technology, the inheritance and dissemination of intangible cultural heritage (ICH) faces both opportunities and challenges. Taking the intangible cultural heritage of Shaanxi as an example, this study explores the dilemmas and strategies of ICH preservation and promotion in the digital era. By analyzing the current problems of survival, public awareness, and insufficient publicity in ICH transmission, this paper proposes several innovative strategies that utilize modern technology. These strategies include establishing thematic museums, integrating ICH into film and television productions, utilizing media platforms and live streaming, developing intelligent software applications, and creating digital websites. These approaches aim to enhance public engagement, expand the reach of ICH, and ensure its sustainability. The findings suggest that modern technology, if effectively utilized, will significantly contribute to the preservation and dissemination of ICH, thereby enhancing cultural identity and national soft power.

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