Abstract

The main objective of this study is to analyze the potentiality of new technology of TV broadcasting and video distribution systems and how to adapt to the new trend of video viewing experience and design a future generation TV for the Bangladesh Pay TV industry. This research is based on Bangladesh and the interest of Bangladesh's Pay-TV industry delves into a novel approach aimed at mitigating these challenges by harnessing terrestrial or mobile networks for video broadcasting, thereby upgrading the old-fashioned broadcasting system or diminishing reliance on conventional internet-based streaming for mobile. This study adapts to the latest practice and implementation of ATSC 3.0 Terrestrial broadcasting and video streaming technology enhancement and business success along with emerging 5G network feasibility. ATSC 3.0 terrestrial broadcasting for mobile users has a significant impact on view experience, and seamless video transmission without the usage of internet data, especially in rural areas of the country where the 4G network is very limited. Local Gateway Node will receive ATSC 3.0 live TV and locally added offline video or streaming apps injected through API to deliver household through private CDN. This study offers a comprehensive technical feasibility, benefits, and implications of this innovative approach, upgradation of terrestrial broadcasting system highlighting its potential to revolutionize video delivery to mobile users. This study analyzes the technology evolution and adaptability with the recent trend of video content viewing experience, the importance of this study is significant for Bangladesh's pay-TV market to secure the future business.

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