Abstract

This study aimed at identifying the role of Jordanian universities in facing cultural globalization as perceived by students. Moreover, exploring if there are differences in the study sample concerning the role of Jordanian universities in facing cultural globalization due to the gender variable. In order to accomplish the objective of the study, a (31) items questionnaire was developed and its validity and reliability were confirmed. Then it was distributed to the study sample consisted of (200) undergraduate and postgraduate male and female students. The study demonstrated that there are no statistically significant differences, in the sample estimates, concerning the the role of Jordanian universities in facing cultural globalization due to the gender variable. The study recommended the need to formulate a strategy to deal with the developments, especially the modern technology, in addition to develop university curricula to entrench civilizational features that have an impact on the Arabic personality to face changes. Moreover, the urge for creating and refining media to be more experienced to contribute in building an Arab human who is conscious and able to be effective in confronting globalization dangers and protecting the nation’ identity and values. It also recommends entrenching the concept of cultural globalization and uncovers strengths and weaknesses areas by examining its advantages and disadvantages with an open-minded view that contributes to the enrichment of scientific heritage and be open to global cultures including their traditions and deep-rooted social values. 

This work is licensed under a Creative Commons Attribution 4.0 License.