Abstract

This study aimed to identify the problems and barriers encounter Palestinian olive oil marketing and the possible solutions to promote marketing. The instrument for data collection was via well structured and protested questionnaires. The Sample of the study consisted of 30 Palestinian farmers which were randomly chosen. The data collected through the field survey has been analyzed using descriptive statistical method. The results of the statistical analysis revealed that the high cost increases the problem of marketing the olive oil; the Israeli procedures affect the marketing of the olive oil in the Palestinian territories, the low expenditure on advertising increases the problem of marketing and there is no planning for marketing the Palestinian olive oil. Several recommendations have been suggested by this research.

 

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