Enhancement of Enterprise Competitive Predominance Based on Data Mining
- Jie Ni
Abstract
Starting from the view of customer relationship management (CRM), this article expatiates on the important and indispensable function and application of data mining in the marketing, and analyzes the principle and flow of data mining in the application of the enterprise.
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- DOI:10.5539/mas.v2n3p22
This work is licensed under a Creative Commons Attribution 4.0 License.
- ISSN(Print): 1913-1844
- ISSN(Online): 1913-1852
- Started: 2007
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