Study on the Product Symbol System for Brand R&D

  •  Qin Wang    


The development orientations of the product brand design in the market are toward conception and symbolization. Based on the design semantics and the product semantics, the design thoughts and levels of the product symbol system was studied in the article. The results of the article could help design personnel in enterprises to more deeply understand the importance of the strategic development of new products and the effective application of the product symbol system.

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