Consumers Perception on Prepaid Cards: Survey and Analysis

  •  Mohammad Adib Khairuddin    
  •  Mohd Afizi Mohd Shukran    
  •  Kamaruzaman Maskat    
  •  Mohd Rizal Mohd Isa    


The prepaid card market is growing rapidly. Its features have attracted many consumers. As a result, consumers require high quality services from prepaid cards companies. Moreover, high demand in surveys and feedbacks are required so that high quality of prepaid card services can be achieved in order to manipulate consumer perceptions. Therefore, this paper will present the surveys and analysis on consumer perception on prepaid cards which aim to become an important reference both for industry as it adopts better high quality prepaid card services.

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