Abstract

The development of Hainan Free Trade Port has created significant opportunities for the tourism industry while also placing new and higher demands for talent cultivation in tourism management. This paper analyzes emerging trends in tourism development within the free trade port context, identifies key challenges in current training models, and proposes strategies to enhance the competitiveness of tourism management professionals. These strategies focus on reorienting educational objectives, optimizing curriculum systems, strengthening faculty development, deepening industry-education collaboration, and elevating internationalization levels. The findings aim to provide actionable insights for professional reforms in relevant academic institutions. Furthermore, the paper seeks to improve the existing tourism management education system to enhance talent competitiveness and better serve the construction of the free trade port.

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