Problems Existing in China's Hotel Service and Study on the Strategy from the Aspect of Customer Value

  •  Yan Zhang    


This paper is aimed to probe into strategy of how to improve China's hotel service quality based upon the theory of customer's value. Firstly, the author makes the statement on basic connotations of theory of hotel customer's value. Secondly, the author points out problems existing in China's hotel service from the aspect of customer value. Finally, the author proposes of hotel service strategy based upon customer value.

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