Abstract

Political marketing is an inter-disciplinary study. Goods which are produced in politics is a power. In marketing, power is presented in various classifications (promises) via politician signs (brand/mark) to political market. In a political market, the advertisement is considered as the basic element due to powerful controls dominating on public media is subjected to suspicion. As power realizing needs attention to internal funds of human experience, and individuals communicate through interchanging signs in harmful relationships, it is necessary to pay attention toward creation process and applying signs and meaning in every social relationship. The author believes that political marketing could result in a better choice merely in an abstract competitive market, while when there is no competitive market, marketing techniques makes a cheat on people. Therefore, how it is possible to prevent from tempting in a non-competitive market? The author believes that rival producers can prevent from marketing monopolized through focusing on the lifestyle of voters. This hypothesis will be tested in the realized sociology framework.

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