Abstract

This study investigates how firms proactively or reactively launch (Venkatraman & Prescott, 1990) their strategic actions in response to environmental changes, particularly to deregulatory and technological changes. Strategic initiatives including mergers and acquisitions to deal with firms’ uncertain competitive environments have been regarded as key strategic actions. This study analyzes the nature of firms’ willingness to take strategic actions in response to the key environmental changes in the telecom service industry. The natures of environmental changes, broadly defined as deregulatory and technological changes in this research’s domain, trigger firms to take on strategic actions both proactively and reactively. 

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