Abstract

This paper focused on the relationship between the four main dimensions of entrepreneurial thinking and the performance of 384 Jordanian companies. A survey of 384 small companies exposed the presence of a direct and positive relationship between the four dimensions of entrepreneurial thinking, namely identification of opportunity, risk-taking, tolerance ambiguity and creative and innovative, and performance. The findings highlighted the idea that the more the Jordanian companies identify their opportunities, accept the risk of success or failure, accept tolerance ambiguity and encourage the innovation, the more they will improve their performance. Furthermore, the outcome of the four relationships; innovation-performance, risk taking-performance, tolerance ambiguity-performance and opportunity identification-performance is enormous and statistically significant. This study offered references for enterprises of how their entrepreneurial thinking positively influences their performance.

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