The Effect of Customer Relationship Management System Adoption and Perception on Organization Performance: Study of Jordanian Hospital Sectors

  •  Abdel Alkhazali    
  •  Shahizan Hassan    


The Customer Relation Management System (CRMS) has considerable interest in recent years. The past research on the relationship between CRMS adoption and CRMS perception on the organization performance has largely been based on international data, this paper reviews the relationship between the CRMS perception, CRMS adoption and organization performancein for the Jordanian hospitals using the partial least squares equation modeling as the approach to examine the model. Furthermore this paper found a significant relationship between CRMS adoption and organization performance, and CRMS adoption with CRMS perception.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1925-4725
  • ISSN(Online): 1925-4733
  • Started: 2011
  • Frequency: semiannual

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