Sustainable Supply Chain Management as a Strategic Tool for Competitive Advantage in Tea Industry in Kenya


  •  Barasa Wamalwa    

Abstract

It is assumed that companies that utilize sustainable supply chain management as a strategic tool in business
management are likely to have a competitive edge over others. However, this is contrary to the Tea Industry in
Kenya. The main purpose of this research was to establish the role of sustainable supply chain management as a
strategic tool for competitive advantage in the tea industry in Kenya. The specific objective was to find out to
what extent the supply chain collaborative strategy as a tool for competitive advantage is used by the companies
in tea industry in Kenya. The mixed research design was used in the study. The target population was the tea
companies in Kenya and the sample of eight Tea Companies were purposively selected for the study. Data
collection was done by use of both structured questionnaires and oral interview to get the primary data while the
secondary data was obtained by documentary analysis. The results finding indicated that sustainable supply
chain management as a strategic tool contributes to the competitive advantage of Kenyan tea companies in the
global market. The results provide information to the tea companies to come up with sustainable strategies in
their supply chain management in order ensure the Kenyan tea remains competitive in the global market.


This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1925-4725
  • ISSN(Online): 1925-4733
  • Started: 2011
  • Frequency: semiannual

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