Abstract

The researched firm is a state-owned company of more than forty years of operation and is one of pioneer companies providing textile and garment to Vietnam market. Its vision is to be the sustainable multidisciplinary firm which operates in three main areas: textile and gament industry, travel – real estate and financial investment in global market. After more than forty years of operation in the market, company has obtained some recognized results but these are still low and do not meet company’s strategic goals and company’s shareholders expectation. A need of a development of strategy which will help company to take market positioning and to develop. This research will help to have an overview of company, its business environment, its strengths, weaknesses, opportunities and threats. Business environment and SWOT analysis are used for alternatives of strategies. Each activity of the company is reviewed to find the real problem that company is facing and helps to find a solution. A strategy is finally given for company’s competitiveness anddevelopment.

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