Abstract

This paper aims at proposing a re-reading of the Portfolio Selection by means of an extension of the risk/return analysis, thus taking into account the investors’ choice that meets the ethical principles of an individual. We aim at describing the portfolio selection realized on the basis of the static ethical index (Barracchini, 2007). We also aim at presenting a dynamic ethical index by the definition of those functions we will call ethical reputation and ethical coherence.

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