Understanding the Factors Influencing Formation of Tourist Friendly Destination Concept

  •  Ahmad Anuar    
  •  Habibah Ahmad    
  •  Hamzah Jusoh    
  •  Mohd Hussain    


The tourist friendly destination is a concept, which satisfies the tourists through utilization and the relationship between elements of activity, space and product without any interruption and difficulties starting from the resident to the preferred of tourism destination. It has been seen as a customer-oriented concept where the tourists regarded as the customers at the tourist friendly destination. However, studies that of such initiatives are quite limited and sector based, thus leaving a gap of knowledge and misunderstanding what makes constitutes a tourist friendly destination. Therefore, this study is a concept paper with the aim of identifying the factors underlying and influencing the formation of tourist friendly destination at a macro level perspective. Through this study, it is found that five factors influencing the formation of tourist friendly destination. The implication of this study provides better insight into the factors, which influenced the formation of tourist friendly destination and its significance as a picture of those responsible for tourism destination development, as part to follow the demand and need of tourist as a customer, the basic practice in the tourist friendly destination concept.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1925-4725
  • ISSN(Online): 1925-4733
  • Started: 2011
  • Frequency: semiannual

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